Yves Rocher
Yves Rocher
202 votes
A unique visual signature based on accords, character, and seasonality
The first spray delivers a rush of zesty citrus oils—proper lemon essence, not cleaning-product lemon—that immediately lifts the creamy jasmine grandiflorum into the air. Mandarin's soft sweetness and orange's jammy brightness create a sherbety halo around the white petals, fresh and inviting without veering into bathroom territory. It's春day-bright and optimistic, jasmine caught mid-bloom rather than at its most languid.
As the citrus burns off, the grandiflorum and orange blossom absolutes take centre stage in a luxurious white-on-white composition, their shared lactonic creaminess creating an almost edible richness. The powderiness intensifies here—not from iris or musks but from the natural texture of these waxy florals, like rolling jasmine petals between your fingers until they release their oils. There's a ceremonial quality now, quieter but more concentrated, the brightness dimmed to a warm glow.
Sambac's fruitier, more transparent character merges with mimosa's peculiar green-almond softness, creating an unexpectedly tender finale. The florals no longer project outward but cling close to skin, leaving a gauzy, slightly hay-like impression with that characteristic mimosa powder. What remains is gentle and skin-like, jasmine's signature held in suspension with something almost melancholic—the memory of flowers rather than their full-throated bloom.
Jacques Cavallier-Belletrud's Tendre Jasmin reads like a masterclass in jasmine extraction, presenting three distinct facets of the flower through increasingly concentrated absolutes. The opening is a clarion call of citrus—lemon oil's sharp brightness cutting through the honeyed richness of grandiflorum petals, whilst mandarin and sweet orange add a sherbety effervescence that prevents the white floral from landing too heavily. This is jasmine illuminated from within, its indolic edge softened by all that sparkling hesperidic juice.
As the citrus recedes, the heart reveals a clever duet between jasminum grandiflorum and orange blossom absolutes, both singing in the same creamy, narcotic register but with different textures—one all buttery smoothness, the other waxier and more ceremonial. The powdery quality here isn't synthetic musk but rather the natural creaminess inherent in these materials, like the dusty finish of petals pressed between book pages. When sambac absolute and mimosa emerge in the base, they bring a surprising green softness, that almondy, hay-like character of mimosa tempering jasmine's usual white-hot intensity.
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3.4/5 (171)