Giorgio Armani
Giorgio Armani
229 votes
A unique visual signature based on accords, character, and seasonality
The lychee and raspberry burst forth with immediate fruity sweetness, almost artificial in its brightness—like biting into a hard sweet rather than fresh fruit. Within minutes, however, this vibrancy begins to dissipate, revealing an underwhelming fruity topnote that lacks staying power or complexity.
The floral heart emerges timidly, with rose and lily of the valley providing soft, powdery accents whilst the cedar attempts grounding that never quite materialises. The patchouli lurks in the background as more concept than actual presence, and the overall effect is a somewhat generic fruity-floral that could be any number of mass-market fragrances from the mid-2000s.
By the fourth hour, what remains is primarily amber and vanilla creating a sweet, slightly soapy base that bears little resemblance to the opening's promise. The vetiver fails to add any herbal complexity, and the fragrance eventually fades into a faint, generic sweetness that clings weakly to skin before evaporating entirely within 5-6 hours.
Emporio Armani Diamonds arrives as a peculiar confection—precious stones rendered in fragrance form, though the execution feels rather more costume jewellery than haute horlogerie. Thierry Wasser has crafted something decidedly feminine despite its unisex classification, a fruity-floral that leans heavily towards the confectionary rather than the sophisticated. The opening lychee and raspberry create an immediate gourmand sweetness, but it's a thin, almost sherbet-like quality that lacks the juicy voluptuousness one might expect from such fruit notes.
What's most striking is the disconnect between intention and reality. The heart notes—cedar, rose, lily of the valley, and patchouli—suggest a complex, almost woody-rosy composition, yet they emerge as whispered suggestions rather than substantive presences. The freesia attempts to anchor everything in freshness, but the overall effect feels synthetic and slightly plastic, as though you're smelling a candy-scented air freshener rather than an actual fragrance. There's a peculiar flatness to the composition, a one-dimensionality that prevents the notes from conversing meaningfully with one another.
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3.9/5 (109)