Elie Saab
A unique visual signature based on accords, character, and seasonality
The first fifteen minutes deliver a punchy citrus-berry blast—mandarin and lemon create a sparkling, almost zesty opening, with raspberry adding a soft-focus jammy sweetness that immediately signals this won't be a crisp, fresh fragrance. The brightness is unmistakable, almost effervescent, like biting into candied citrus peel.
By the first hour, blackcurrant emerges with considerable presence, deepening the fruity profile from simple brightness into something more complex and slightly tart. Rose and orange blossom settle into view, introducing a powdery, slightly indolic floral character that softens the fruit-forward narrative whilst that creamy vanilla base begins its gentle ascent beneath everything.
The base reveals itself gradually—vanilla becomes the primary framework, with cashmeran providing a warm, slightly woody-sweet undertone and patchouli adding just enough earthiness to prevent the fragrance from becoming purely gourmand. What remains is a soft, skin-close sweetness with residual berry notes lingering faintly, more an impression of the scent than its full presence.
Girl of Now Forever opens with the sort of radiant citrus that feels almost edible—lemon zest and mandarin orange colliding with a bright raspberry that leans distinctly jammy rather than tart. Sophie Labbé has crafted something that sits in the fascinating middle ground between fruity-floral and subtle gourmand, refusing to commit fully to either camp. The blackcurrant arrives swiftly, adding a dark berry undertone that prevents the composition from becoming saccharine, whilst the rose-orange blossom pairing brings a powdery, slightly soapy femininity that tempers the sweeter impulses. There's a creamy quality threading through the mid-section, likely from the interplay between those florals and the vanilla base, which gives the whole thing a soft, pillowy texture rather than the sharp bite you might expect from this fruity palette.
This is a fragrance for those who enjoy the *idea* of sweetness without wanting to wear a literal dessert. It's approachable enough for daily wear—particularly spring and early summer—yet has enough complexity in its base structure to reward closer attention. The patchouli and cashmeran provide earthiness and subtle woody warmth, grounding the composition just as it threatens to drift entirely into candy territory. Girl of Now Forever suits someone who gravitates towards playful, youthful compositions but possesses a slightly more discerning palate than the average flanker consumer. It's the sort of scent you'd reach for on mornings when you want something optimistic and present, but not demanding.
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3.5/5 (168)