Fresh

Iso E Super smells like clean, almost invisible freshness—imagine the scent of expensive, barely-there laundry detergent or the air inside a high-end department store. It's woody yet ethereal, with a faint ambroxan warmth underneath. Many people don't actually *perceive* it directly; instead, they notice a pleasant, indefinable cleanliness and subtle woody depth that makes a fragrance feel premium and polished. It's so subtle that roughly 30% of people experience "olfactory adaptation," meaning their noses tune it out completely within minutes—a peculiar phenomenon unique to this molecule.

Spicy

Juniper smells crisp, dry, and slightly piney—imagine crushing fresh evergreen needles between your fingers on a cool morning. There's a subtle spiciness underneath, a whisper of pepper and warm wood, along with a clean, almost gin-like quality (because yes, juniper berries flavour gin). It's woody but not heavy, with a slightly resinous bite that tingles in your nostrils. Fresh-cut conifer, a hint of camphor, and something almost medicinal—think of walking through a pine forest after rain.