Tom Ford
Tom Ford
18.0k votes
Best for
A unique visual signature based on accords, character, and seasonality
The first fifteen minutes are an olfactory assault of boozy cherry and bitter almond, syrupy and intense, like crushing amarena cherries in a mortar with their stones still in. There's a liqueur-soaked quality that borders on edible, though the almond's cyanide-adjacent bitterness prevents it from smelling straightforwardly gourmand. It's remarkably tenacious immediately, projecting a cherry-red cloud that announces you've arrived.
As the alcohol burns off, sour cherry and plum emerge with bruised, fermented facets that add complexity to the initial sweetness. Turkish rose brings a jammy, slightly spiced quality that melds seamlessly with the fruit, whilst jasmine sambac adds creamy, almost coconut-like lactonic undertones. The composition becomes rounder, fuller, less obviously cherry and more like a complex fruit compote laced with floral absolutes.
Four hours in, Lost Cherry settles into a resinous, woody-balsamic skin scent where tonka bean and Peru balsam dominate, creating a vanilla-amber glow that still carries ghostly traces of cherry. The woods—sandalwood's creaminess, cedar's dryness—finally assert themselves, providing structure to what remains decidedly sweet but no longer cloying. It's warm, enveloping, and surprisingly tenacious, lasting well into the following morning on clothing.
Lost Cherry is a boozy, narcotic cherry confection that walks the tightrope between gourmand indulgence and perfumery sophistication—and mostly succeeds. The opening salvo of bitter almond and cherry liqueur hits like a shot of Amaretto di Saronno, all marzipan sweetness cut with stone fruit tartness, whilst the black cherry accord adds a jammy, almost fermented depth that keeps this from tumbling into Bakewell tart territory. Turner's clever manipulation of sour cherry against plum in the heart creates a bruised fruit effect, sticky and slightly overripe, whilst Turkish rose and jasmine sambac provide just enough floral structure to anchor what could otherwise become cloying. The base is where Lost Cherry earns its Tom Ford pedigree: Peru balsam and tonka bean form a resinous, vanilla-tinged cushion that allows the woods—sandalwood's creamy roundness, vetiver's earthy rasp, cedar's pencil shavings—to emerge gradually, tempering the sweetness without extinguishing it entirely.
This is unapologetically loud perfumery for those who view fragrance as armour rather than accessory. It performs magnificently in cold weather, projecting warmth and opulence for hours, though its 70% sweet accord rating tells you everything about its polarising nature. The wearer is someone who's made peace with being noticed, who understands that 'too much' is a matter of perspective. Late dinners, velvet upholstery, dark lacquered nails—Lost Cherry belongs to nocturnal scenarios where restraint would feel like cowardice.
Add fragrances to your collection and unlock your personalised scent DNA, note map, and shareable identity card.
4.5/5 (23.4k)