Lattafa / لطافة
Lattafa / لطافة
129 votes
A unique visual signature based on accords, character, and seasonality
A burst of tart, jammy fruit floods forward immediately—think dried apricot rather than fresh citrus—lending a brightness that feels almost effervescent. Within moments, the first whispers of rose emerge, suffused with that fruity sweetness, creating something closer to rose cordial than a traditional floral opening.
The jasmine and rose settle into a proper conversation, the jasmine contributing an almost creamy, slightly soapy undertone that prevents the florals from becoming cloying. Beneath this floral blanket, the cedarwood begins its work, introducing a clean, woody dryness that keeps the composition grounded rather than floating away on clouds of musk and vanilla.
The woody and amber notes deepen, whilst the vanilla becomes increasingly prominent, creating a warm, skin-scent quality. The musk emerges as a soft, almost imperceptible base layer that enhances the fragrance's intimacy rather than projecting; by the final hours, you're left with a creamy, vaguely floral sweetness with distinct woody undertones—a composition that feels like it's become part of your own chemistry.
Ajwad announces itself as a fragrance of deliberate sweetness, the sort of composition that doesn't apologise for its gourmand leanings. There's an initial brightness courtesy of the fruity top notes—bright and slightly tart—which immediately softens into a distinctly rose-forward heart. The jasmine arrives as a supporting player, lending a slightly creamy, aldehydic quality rather than the typically indolic path one might expect, keeping the floral accord from becoming overwrought or powdery.
The genius (or perhaps the calculation) lies in what happens beneath: the base notes refuse to let this drift into cheap, syrupy territory. Cedarwood provides a crisp, almost pencil-shaving dryness that creates tension against the creeping warmth of amber and vanilla. That woody backbone prevents the composition from collapsing entirely into gourmand indulgence. Instead, you're left with something closer to a floral-fruity sweet—think of a rose jam that's been aged in a cedar chest, with musk lending a soft, skin-like quality rather than the typical animalic punch.
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3.6/5 (428)