Jimmy Choo
A unique visual signature based on accords, character, and seasonality
The mandarin juice delivers an almost fizzy burst, all tart citric sharpness with the peach softening its edges into something almost candied. Within minutes, that synthetic accord becomes apparent—a subtle plasticity that suggests this is a carefully constructed fantasy rather than a gourmand dream.
The jasmine emerges with creamy weightlessness, supported by the spiderlily's strange, slightly aquatic metallicism that prevents the floral turn from becoming simply powdery. The fruit recedes but doesn't disappear entirely, creating a peachy-floral haze that hovers just above skin temperature.
Vanilla and benzoin arrive as a soft, almost translucent finish—more whisper than statement. The fragrance becomes skin-like and intimate, fading to an abstract sweetness rather than a defined scent, which explains the challenging longevity metrics.
I Want Choo arrives as a decidedly modern fruity-floral—one that prioritises immediate gratification over architectural complexity. The peach and mandarin juice opening is notably juicy rather than honeyed, suggesting fresh stone fruit rather than preserved jam, and this brightness becomes the fragrance's defining characteristic. What's intriguing here is the synthetic undercurrent (64% of the accord profile) that prevents this from devolving into something cloying; there's a slightly plastic sheen to the sweetness that feels intentional, almost tongue-in-cheek.
The jasmine sambac and red spiderlily in the heart attempt gravitas, but they're undermined by the fragrance's commitment to the fruity-sweet axis. The spiderlily—that unusual, slightly metallic floral note—brings a whisper of something darker, almost waxy, but it's swiftly absorbed into the jasmine's creamy, almost indolic warmth. This is where the fragrance shows its hand as a designer scent engineered for broad appeal rather than individual expression.
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3.7/5 (224)