Hugo Boss
Hugo Boss
288 votes
A unique visual signature based on accords, character, and seasonality
The mint and apple combination erupts with synthetic brightness, almost aggressively fresh—like opening a new bottle of commercial mouthwash. It's sharp and vaguely citrusy, devoid of the natural complexity that gives apple-based fragrances their character.
The basil emerges as a slightly bitter counterpoint, wrestling with a thin freesia that lends fleeting floral softness, but the composition never coheres into genuine warmth. Instead, you're left with a soapy, slightly green aromatic haze that feels more bathroom cabinet than considered scent.
The Cashmeran-fir wood base provides momentary interest—a synthetic, almost woody-musky quality that's vaguely comforting—but by now projection has evaporated entirely, leaving only a faint woody whisper that disappears within hours.
Hugo Just Different arrives as a study in restless modernity—a fragrance that confuses ambition with execution. Carlos Benaïm has constructed something deliberately unbalanced, a composition that privileges concept over wearability. The opening salvo of crisp apple and mint suggests a bracing morning shower, but there's an artificial sheen to it, a plasticky quality that prevents genuine freshness from developing.
The heart reveals the fragrance's central tension: basil and freesia attempt to soften the synthetic spine, introducing herbaceous greenery that should feel natural but instead reads almost medicinal. There's a faintly soapy quality here, as if you've caught the scent of high-street toiletries rather than a considered olfactory composition. The basil never achieves the peppery warmth it promises; instead, it sits uneasily alongside the freesia's thin, powdery sweetness.
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3.0/5 (75)