Creed
Creed
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A unique visual signature based on accords, character, and seasonality
The lemon verbena strikes first with a tart, almost lemony brightness that's immediately tempered by iris's cool, underground quality—like crushing green stems between your fingers whilst standing in a damp garden. There's a fleeting soapiness, clean without being generic, and a metallic edge that suggests rainwater rather than cologne.
Violet leaf emerges with its characteristic cucumber-like freshness, whilst santolina adds a quietly bitter, aromatic dimension that makes the whole thing feel less polite, more natural. The greenness here is at its most assertive—vegetal and alive, with the ambergris beginning to add a subtle salinity that hints at coastal air rather than beachside coconut.
The oakmoss and sandalwood finally have their say, creating a soft, woody-earthy base that's refined rather than robust. The green accords fade to a whisper, leaving behind a clean, slightly powdery musk with just enough maritime ambergris to keep it interesting, settling into something that smells expensive in an understated, old-money way.
Green Irish Tweed doesn't announce itself with fanfare—it whispers, then lingers in memory like dew on cut grass at dawn. The opening marriage of lemon verbena and iris creates something neither purely citrus nor purely floral, but rather a bright, almost metallic greenness that feels scrubbed and pristine. This is where Creed's genius shows: the iris isn't powdery here, but rooty and earthy, lending a cool, mineral quality that amplifies the verbena's sharp freshness rather than softening it.
As the violet leaf unfolds, the scent reveals its true character—a study in contrasts between the cultivated and the wild. The santolina adds a slightly bitter, herbal edge that prevents any drift into blandness, whilst the ambergris and oakmoss foundation provides a saline, almost maritime warmth that grounds all that brightness. This isn't the aggressive oakmoss of vintage powerhouses; it's restrained, civilised, allowing the sandalwood to add just enough creaminess to make the whole composition feel inhabited rather than austere.
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