Chloé
A unique visual signature based on accords, character, and seasonality
Orange blossom materialises already veiled in powder, its natural sweetness immediately tempered by rice starch and a pink pepper that prickles like static electricity on wool. The effect is soft-focus from the first moment, as though the fragrance is being viewed through frosted glass.
The floral cavalcade unfolds with surprising depth—lilac and wisteria bring their green, slightly soapy character whilst iris adds its signature lipstick coolness, and hyacinth contributes a waxy, almost mineral quality. Heliotrope threads through everything with its almond-cherry sweetness, preventing the powder from becoming too austere whilst the florals maintain their ladylike composure.
What remains is almost abstract: talc, skin musk, and the ghost of flowers, like smelling your grandmother's silk scarf decades after she stopped wearing perfume. The powder never quite dissipates—it simply becomes part of your skin's vocabulary, warm and faintly sweet, more memory than scent.
Chloé Love is an exercise in restraint, a powdery floral that whispers rather than shouts. Louise Turner has crafted something that exists in the liminal space between vintage face powder and spring gardens viewed through gauze—the orange blossom arrives dusted with rice powder from the very first spray, its usual indolic richness muted into something more demure. Pink pepper adds a barely-there tingle, just enough to suggest skin rather than fabric. The heart is where things get genuinely interesting: a tangled bouquet of lilac, wisteria, hyacinth, and iris creates a purple-hued floral haze, each bloom fighting for prominence yet somehow maintaining harmony. The heliotrope weaves through like vanilla-scented thread, sweet but never gourmand, more Play-Doh nostalgia than patisserie. What's remarkable is how the talcum and musk in the base don't just support—they suffuse the entire composition, making everything feel like it's been sifted through silk. This is for those who mourn the passing of proper powder compacts, who understand that powdery doesn't mean old-fashioned but rather intimate. It's the olfactory equivalent of a cashmere cardigan over bare skin, perfect for someone who wants to smell expensive without trying, who appreciates that subtlety requires more skill than bombast. Not for those seeking sillage or drama—this stays close, almost private.
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3.7/5 (102)