Britney Spears
A unique visual signature based on accords, character, and seasonality
Guava bursts forward with almost bruised juiciness, backed by tangerine's bitter-bright citrus oils—think less confectionery and more the actual fruit, wet from the morning. The citrus cuts with enough sharpness to feel genuinely fresh, before the green accord (76%) begins weaving underneath, suggesting crushed leaves rather than cologne-style herbaceousness.
Linden blossom emerges with a powdery, almost tea-like delicacy whilst honeysuckle adds a creamy floral sweetness that doesn't cloy. The fruit recedes gracefully, the fragrance settling into a green-tinged floral that feels gentle, intimate—something you notice when you bring your wrist to your nose rather than catch walking past someone in the street. The praline base begins suggesting itself as warmth rather than explicit sweetness.
The patchouli takes over with a dry, somewhat earthy quality that prevents the amber and praline from becoming heavy. What remains is less a scent and more a skin-scent texture—soft, slightly sweet, with persistent green and woody undertones. By hour four, it's become a whisper, clinging close to the skin with admirable quiet.
Believe is a fragrance caught between impulses—caught, in fact, between seasons. Loc Dong has constructed something that oscillates between the sun-warmed immediacy of tropical fruit and the whispered softness of a spring garden, never quite committing to either. The guava and tangerine open with genuine vitality, their acidity cutting through what could easily have become a saccharine mess, but it's the linden blossom and honeysuckle that define the scent's actual personality. These aren't the indolic, almost creamy honeysuckle notes of a Chloé; they're greener, more delicate, almost herbaceous—as though Dong wanted to capture the moment you brush past a honeysuckle vine and catch its fleeting sweetness rather than the full, heady bloom.
The sweetness (88% accord) never descends into gourmandise, thanks largely to the restraint shown in the base. Patchouli, amber, and praline could easily dominate a fragrance like this, rendering it cloying, but here they're deployed with surprising subtlety—just enough earthiness to anchor the fruity-floral heart without asserting dominance. The result is something youthful but not juvenile, sweet but not artificial. It's a fragrance for someone navigating the grey areas: the teenager who reads poetry, the young professional who still listens to pop music without irony, anyone who refuses to be pinned down by conventional taste. Believe works best in transitional moments—late spring afternoons, the hours just after rain when the world smells green and clean, or that peculiar season when summer's warmth lingers but autumn's crispness threatens.
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3.8/5 (224)