Attar Collection
A unique visual signature based on accords, character, and seasonality
An immediate burst of berry syrup and raspberry hits with almost aggressive sweetness—think of fresh jam still bubbling on the stove, sticky and bright. Within moments, the fruitiness feels almost artificial, hyperreal in its intensity, as though you're smelling a gourmet sweet shop rather than orchard fruit.
The blackcurrant emerges like a stage curtain parting, introducing a darker, slightly tart dimension that provides essential counterbalance to the opening's relentless sweetness. Beneath this, a soft floral presence blooms without ever demanding attention, whilst the synthetic quality becomes less noticeable as the composition settles into its groove.
The vanilla ice cream and white musk gradually move centre stage, the berries fading to background whispers. What remains is creamy, slightly cool, and distinctly gourmand—more like licking the last traces of gelato from a cone than inhaling traditional white musk.
Hayati reads like a dessert course rendered in fragrance—specifically, one of those deconstructed berry tarts where the fruit has been reduced to its most concentrated, almost syrupy essence. Yann Vasnier has built this around a frank sweetness that doesn't apologise for itself; the opening berry syrup and raspberry create an immediate olfactory impression of jammy intensity, the kind that coats your palate with sticky-fingered pleasure. What prevents this from becoming cloying is the blackcurrant that emerges in the heart, which brings a subtle vegetal edge and slight astringency that cuts through the sweetness like a knife through coulis. The floral notes hovering beneath are minimal—they're present more as a whisper than a statement, a powdery softness that prevents the composition from collapsing entirely into fruit preserves.
The synthetic accord (76%) is noticeable here, particularly in how those fruity notes feel almost hyperreal, like they've been processed through a laboratory rather than plucked from a hedgerow. It's not off-putting; rather, it amplifies the confectionery character. The real masterstroke is the vanilla ice cream base paired with white musk—this transforms Hayati from a straightforward fruity gourmand into something slightly cooler, slightly creamier, with an almost lactonic quality that suggests melting gelato rather than heavy vanilla custard. This is for the person who gravitates towards pink-hued fragrances, who enjoys sweetness without guilt, and who doesn't mind a synthetic gleam. It's best suited to warmer months or evening wear when you want something unambiguously pleasurable.
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3.4/5 (118)