Armaf
Armaf
464 votes
A unique visual signature based on accords, character, and seasonality
The cumin strikes first—that unmistakable savoury, almost body-like warmth colliding with heliotrope's powdery almond character whilst bergamot flickers briefly in the background. It's an arresting, slightly uncomfortable introduction that demands attention, the olfactory equivalent of walking into a room mid-argument.
Bitter almond takes centre stage, its marzipan richness amplified by vanilla's early arrival, whilst lavender and sage create an aromatic halo that oscillates between clean and cluttered. The jasmine remains subdued, a white floral ghost haunting the periphery as the gourmand elements begin their full-throated performance.
What remains is a creamy amber-vanilla skin scent, warm and enveloping, with sandalwood providing subtle woody texture beneath the sweetness. The cumin resurfaces in whispers, adding an animalic murmur that keeps the dry down from becoming entirely toothless, a reminder of the fragrance's spicier intentions now softened by time.
Craze opens with a deliberately provocative flourish—cumin's sweaty, almost carnal spice clashing against heliotrope's almond-marzipan sweetness whilst bergamot attempts (and nearly fails) to referee the discord. This is not a polite fragrance. Within minutes, bitter almond muscles its way forward, amplifying that gourmand quality whilst lavender and sage provide an aromatic counterpoint that stops the composition from tipping into full confectionery. The jasmine here feels almost incidental, a floral whisper drowned out by the louder personalities in the room.
What makes Craze interesting is how shamelessly it leans into its sweet, creamy base. Vanilla and amber merge into a cloud of warmth that recalls the sillage of classic oriental fragrances—think the plush comfort of Thierry Mugler's DNA but with rougher edges. The sandalwood adds a subtle woody backbone, though it's more suggestion than statement, content to let the sweeter elements dominate. That cumin lingers throughout, occasionally surfacing to remind you of its presence, creating an animalic undercurrent that prevents the whole affair from becoming too saccharine.
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3.8/5 (854)