Amouage
A unique visual signature based on accords, character, and seasonality
The mint-galbanum collision is almost astringent in its intensity, a green explosion that clears the sinuses and demands attention. Orange blossom weaves through this verdant assault like sunlight through leaves, its floral richness tempered into something sharp and botanical rather than sweet.
Ivy's peculiar woody greenness takes centre stage, supported by vetiver's earthy smokiness and a moss accord that brings genuine dampness to proceedings. The fougère architecture becomes apparent here, but it's been left out in the elements—rough-edged, overgrown, decidedly untamed rather than barbershop-polished.
What remains is a meditation in restraint: dry woods that whisper rather than shout, myrrh's resinous incense lending quiet gravity, and patchouli providing earthy ballast without dominating. The overall effect is austere, slightly melancholic, like driftwood bleached by salt and time.
Beach Hut Man is a provocative study in verdant intensity, where Elise Bénat has conjured something far removed from the sun-cream banality its name might suggest. The opening salvo is bracingly green—mint crashes against the bitter, resinous snap of galbanum like cold seawater against weathered planks, whilst orange blossom hovers in the periphery, its indolic sweetness kept firmly in check. This isn't a beach of golden sand and languorous heat; it's the overgrown coastal path leading there, where ivy clings to salt-worn fences and moss thrives in perpetual shade.
The fougère structure reveals itself as unexpectedly feral. Vetiver anchors the composition with its earthy, slightly smoky character, intertwining with ivy's peculiar green-woody astringency to create something that feels more like exploring an abandoned summer house than reclining in one. The moss accord adds a damp, almost mushroomy quality that speaks to neglect and time passing. Then comes the base: dry woods stripped of sweetness, myrrh lending its medicinal, resinous solemnity, and patchouli contributing its dark, earthy backbone without tipping into headshop territory.
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3.7/5 (139)